Before launching an LMS project, you need to define a rollout strategy. To get the best ROI possible, your strategy needs to be learner-focused. However, how can we set up an efficient learning strategy for the employees if we don’t know how to make the LMS learner-focused in the first place? Here are six tips on how to design a user-centered LMS.
Choice of platform: give priority to the learning experience
The choice of an LMS should not be made primarily on its range of functionalities, system compatibility, or its ability to automate administrative aspects. These criteria are of importance, but not as much as an enjoyable, smooth and motivating learning experience. The direct involvement of stakeholders is required, which can be obtained by:
- Presenting solutions in an original way. From mini platform demos, to webinars or videos, there are numbers of ways to be creative in presenting LMS solutions.
- Encouraging input from staff. Regularly use your corporate social network to assess how people feel about an LMS platform.
- Asking people to vote. Getting factual feedback is very useful when gathering your company’s learning data.
Define learner-oriented performance indicators
- The presence of performance indicators is vital: it is the only way to get the information you need to improve the use and efficiency of the LMS platform.
- Adopt the same strategy as e-retailers. Apply the following list of indicators to your own project: First, traffic (popularity of the different sets of the platform). Combined with the conversion rate, the average “basket size” and the lifetime value of a subject, you get an overview of the popularity of your LMS platform and can identify its weak spots easily.
- Measure satisfaction and the quality of the learning experience. Quality surveys help draw up quantitative indicators and identify ways of improving the program.
- Organize regular steering committee meetings. Steering committees are often forgotten by companies. Organize regular meetings with all the stakeholders involved to evaluate the evolution of the project. This will help ensure a sustained level of LMS usage.
Adopt the right content strategy
Offer content and courses that are diverse enough for “just-in-time learning” goals to be met. Additionally, encourage “pull learning” rather than “push learning” via an efficient search engine, a self-service training catalogue and peer-to-peer content sharing features. In short, turn your LMS into a “one stop shop”.
Adopt a marketing approach
- Think of your learners as customers you need to sell the solution to. Construct a promotional plan to launch your product in two main stages:
- Look at your learners’ routines. Ask questions to analyze their behavior – you want to offer them a program fit for their daily lives.
- Launch a communication campaign focusing on the project. Set up a marketing strategy to quickly get everyone in your company involved.
Find the right people to pass on the message
To be successful, a communication campaign needs the appropriate “ambassadors”. Involve the local HR departments, as well as the managers, whose goal will be to support staff members throughout the platform launch. Do not hesitate either to consult with the experienced support provided by your LMS platform provider.
Make life easier for learners
As has been observed by Amazon and Yahoo, increase in page loading speed is directly related to increased traffic. Design an IT infrastructure that is fast and efficient, wherever and whenever. The number of clicks learners have to make, as well as the type of login and the training duration all have a significant impact on the learners’ involvement in the program. Last but not least, training has to come to learners and not the other way around. Use social media and intranet platforms to include LMS into their daily working lives.
From the moment the project begins, the key is to think globally and turn your LMS into a large-scale success. And above all, remember: The LMS has to be thought for, with and around the learner.