Engie Case Study: Using Learner Marketing to Put Learners at the Heart of L&D

Case Study

ENGIE is committed to energy transition worldwide. As part of its dynamic growth strategy, the Group is leveraging L&D to support staff and drive change. In choosing CrossKnowledge solutions, ENGIE was able to develop the skills of its workers, with a digital learning platform designed to keep them ahead of the competition.

Learner marketing: solving specific problems at ENGIE

With its blended learning solutions (a combination of classroom-based training and digital learning) and especially its Learning Suite, CrossKnowledge met the Group’s three main L&D needs:

Increase training opportunities by diversifying learning methods.
Customize formats and content for maximum impact.
Develop a learning culture within the Group.

The ENGIE case study goes into detail about how Nathalie Alline, Digital Learning Manager at ENGIE University, harnessed personalized support from CrossKnowledge to help develop a solution that reinforces the Group’s ambitions.

Updating the digital learning platform

In 2018, ENGIE Group took a radical decision. Because its employees were so indifferent to the previous platform (e.campus), Nathalie Alline and the L&D teams decided to create a new platform, U.learn, in partnership with CrossKnowledge.

For this project, you could sum up our relationship with CrossKnowledge in three words: supportive, close, and attentive. We appreciated how the expert learner marketing teams advised and guided us through the project.

Nathalie Alline
Digital learning manager, ENGIE University

CrossKnowledge support during the U.learn rollout

CrossKnowledge and ENGIE employed a learner-centric approach, putting users at the heart of U.learn and galvanizing learner engagement. The platform features personalized training courses that are tailored to specific skills-focused learning methods and learner personalities. This focus was reflected in the learner marketing strategy, which helped CrossKnowledge to optimize early adoption among the Group’s 30,000 managers during the roll out.

The in-depth case study documents how CrossKnowledge and ENGIE crafted a four-step action plan to boost learner engagement:

Involve users before the launch.
Shift the new platform’s positioning.
Improve the user experience with predictive learning.
Promote the project and win over prospective learners.

The ENGIE case study illustrates the essential role of personalization. Not only can it help to boost learner engagement, but it can optimize roll outs and encourage learner adoption on learning platforms. Find out how CrossKnowledge Learning Suite helped ENGIE Group to increase the number of active learners by more than 30% in less than a year—that’s nearly 60,000 users! Download the ENGIE x CrossKnowledge case study now to learn more about this fantastic partnership.